Social media management refers to the process of creating, scheduling, analyzing, and engaging with content posted on social media platforms. It involves managing a brand's social media presence, building a following, and creating and sharing content that resonates with the audience. Effective social media management requires a deep understanding of the target audience and the various social media platforms, as well as an ability to craft compelling content that engages and entertains users. It also involves monitoring and analyzing social media metrics to measure the success of social media campaigns and adjust strategies as necessary.