Performance marketing is a type of digital marketing in which advertisers pay for specific actions, such as clicks, conversions, or sales. Unlike traditional advertising, which may charge a flat rate for ad placement, performance marketing focuses on results and measurable outcomes. Performance marketing campaigns typically use digital channels such as search engine marketing, social media advertising, display advertising, affiliate marketing, and email marketing to drive traffic and conversions. Advertisers only pay for the desired action, such as a click or a sale, rather than for impressions or ad placement.