Google Ads is an online advertising platform, that can be used to promote your business, sell products or services, and increase traffic. It facilitates reaching the potential customers who use Google to search online. It is one of the most effective methods to attract a large number of customers who want exactly what you have to offer. Google Ads allows to set a daily budget for each campaign and choose bids for each bidding group. It gives you control over how to spend your money and show ads to the right people, at the right place, and at the right time. Targeting highly-focused keywords will drive more potential buyers to your site.